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This leaves Archewell Productions in a precarious spot. The Netflix deal was the cornerstone of their financial security. Without the full, integrated backing of the platform, *As Ever* becomes just another celebrity vanity project fighting for attention in a saturated market. The optics are terrible. It reinforces the narrative that the couple are “takers” who struggle to deliver the return on investment they promise. For Meghan, this must sting. This was her solo project, her vision. To see the corporate giant that once fawned over them quietly take a step back is a humbling moment. The ball is now firmly in the Sussex court. They either find a new retail partner fast, or *As Ever* risks becoming *As Never Was*.
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